There seems to be any number of appealing Multi-Level Marketing
programs available these days. Our researchers haven't analyzed
them all, but based upon the appeal of those we have analyzed -
their capabilities of making money for the participants - most of
them look as though they could put money in your pockets. However,
don't ever delude yourself into thinking that multi-level marketing
won't cost you anything nor require much of your time, or work on
your part. Indeed, successful selling, and most assuredly,
multi-level marketing, will require an investment - dedication - and
a lot of hard work!
However, before you "sign-up" for any deal or begin one of your own,
it's going to pay you to do a little bit of market research relative
to the sales potential of the whole deal. For instance, if you can
sell to a "waiting market," you'll make money. But if the people
you attempt to recruit as duplicates of yourself feel that they are
going to have a hard time selling it to someone else, then you
haven't got much of a winning MLM program; regardless of how much
money you claim they can make, if only they'll get out there and
sell!
This specifically applies to MLM programs that offer "limited
appeal" products such as gourmet recipes, health foods, household
"knick-knacks," books on needlecraft or magazine subscriptions.
Beware also of deals that require you to purchase an inventory or
maintain a certain sales level. Look for the "bad parts" of an
offer, and then weigh these against the ease with which you'll be
able to make a sale. At the bottom line, if you have a hard time
selling it, then the people you recruit to sell it for you will find
it even harder to sell, and that will be the end of your "big money"
multi-level program.
There are countless reports, manuals, books and other publications
that "supposedly" tell you how to attain riches in mail order, party
plan selling, and even street-corner sales. The thing is, all of
these "how-to" publications try to instruct you on how to put a
mailing piece together, how often to send your offers out, and even
the importance of "neatness & quality" within your offer, but very
few if any come right out and help you get your offer to your most
likely customers. As you know, unless an interested buyer sees your
offer, you're not going to make any money.
What I'm saying is that most people thrash around, waste time, spend
hundreds of dollars, and never do make any money simply because they
don't know how to get their offers to the people - without it
costing them an arm and a leg...
Here's how it's done: Regardless of what your offer entails, put
together the most dynamic and mass-appeal "one-page" advertising
circular you can come up with. As I've so often stated in the past,
the best-selling and most-productive circular is one that "tells the
reader you have a solution to his money problems." In other words,
with your circular, promise him a way to make himself rich, and
he'll not only be interested, he'll jump on your program.
Next make it as easy as possible for the people who see your offer
to respond. That is, in addition to an order coupon at the bottom
of the advertising circular describing your offer, give him the
chance to get involved in your program for the least possible cost.
If you've put together a "winning offer," most people seeing it will
want to know more about it, but if you charge them $5 for
registration or enrollment fees, you'll lose about half of those
"wanting in," because they're afraid of being ripped off. But if
you charge them $2 or less, almost all of the people seeing your
offer will "take a chance," just to find out what kind of a deal it
is you're offering.
In summary, you must have a one-page advertising circular that
really appeals to most of the people - YOUR CHANCE TO SOLVE ALL
YOUR MONEY PROBLEMS! It must include a coupon the reader clips off
and sends in to you for enrollment or registration in your program.
It has to be priced at $2 or less to "get everybody" to at least
check it out. And, it must be complete on one page to hold your
printing costs in line.
Assuming you're with us, and organized thus far, take this
advertising circular you've made up in original form, to a quick
printer in your area. Ask him to print up 10,000 of these one page
advertising circulars for you. This will cost you approximately
$200.
If you don't have the money, you can either work an arrangement with
the printer to pay him in 30 days, or include him in as a "silent
partner" in your program. Ask him to read over your offer, explain
how you intend to get it to the people, and about how much money you
expect to gross from it. Then, simply offer to split the proceeds
if he'll carry your printing costs for you.
While the circulars are being printed, and the ink is drying, line
up your initial distribution efforts. The first thing is to contact
the Cub Scout and Brownie organizations in your area. Arrange with
the leaders of these groups to pay them $10 per thousand if they'll
station people at the exits to all the shopping centers in your area
and pass out one of your circulars to everyone as they leave the
shopping center. Simply tell them that you've got 10,000 of these
circulars to hand out, and that you'll pay them the $100 for handing
them out, on the first of the month.
The best kind of places to hand out your circulars are those that
feature discount stores, recycled clothing stores, and inventory
reduction sales. Next on your list of places to hand out circulars
should be Flea Markets, Swap and Shop events, and even garage sales.
Anywhere there's a lot of people congregating or coming going, is a
good place to hand out your advertising circulars - all in your own
home town and without postage costs.
Now comes the good part - while your "hired helpers" are handing
circulars out for you at strategic locations throughout the area,
you should be calling in person on every shopkeeper and store owner
or manager in the area.
Show them each a copy of your circular. Explain your program to
them, and offer to cut them in on the profits if they'll help you
hand them out by dropping one in with the purchases of each of their
customers. The stores won't want to become involved in extra
bookkeeping nor the handling of money for you, so you'll have to
devise a method of knowing where your orders come from - a code for
each of the stores handing out circulars for you.
This is very simple. Just assign a different "department number" to
each store, and when you have the circulars printed for each store,
insert that department code in the address the reader is supposed to
send his order to...
Generally speaking, you should offer to supply the circulars without
cost to the distributors, including the "special coding" for each
store. Thus, the need for a good working relationship with a
printer in your area. The amount of commission per order received
that you allow to each store should range between 15 and 30 percent,
but of course, always try to finalize each deal for the least
amount.
Be sure to keep good records of all your incoming orders. It would
be wise to have a separate record book for each distributor. Thus,
you can review the number of orders received from each distributor's
customers with him when you pay him his commission at the end of
each month. At the same time, you should jot the name, address and
phone number of each person sending in an order, onto a 3 X 5 index
card. Arrange these cards in alphabetical and zip code order, and
store them in an old shoebox. When you have 10, 15, or 25 thousand
of them, you'll be able to sell them at $1 per name to any number of
mailing list brokers.
Another thing you'll want to do... with each envelope you receive -
clip the stamp off and save these in still another shoebox - stamp
collectors will pay you $10 to $25 for each shoebox full of stamps
you can collect. After you've clipped the stamps off, place these
envelopes with your customer's return address in still another
storage box. Then you have several boxes full of these envelopes
from people who have spent money with you, there are any number of
"list buyers" who will pay you for them.
Once you've got your town saturated with circular distributors - be
sure to leave a stack in all the barber shops and beauty salons, as
well as at the counter in cafe restaurants, bowling centers,
theaters, and the "lodges" of all the fraternal as well as labor
unions in the area - your next move is simply to duplicate these
efforts in a neighboring town or city.
Basically, we're talking about multi-level marketing and total
advertising - recruiting efforts on your part. Your main thrust
should be to "pull in" as many people as possible - show them the
program, and if they want it, let them get in on it - if not, forget
about them and move on to the next prospect... This is called
"prospecting," and it's going to cost you money and time, regardless
of what you're trying to sell...
So you put together an "invitation type announcement" which is your
initial $2 advertising circular, and you get it to as many people as
possible. They pay you a "cover charge" of $2 to find out what your
program is all about. And before you get all upset and throw this
report in the waste basket, think about this: Let's suppose there
are 42,000 people in your town - 30,000 adults, and 18,000 separate
families. If each of these 18,000 families were to send you $2, how
much money would you have? $36,000 right? Now then, tell me
whether or not you'd like to have an extra $36,000.
The people send you $2 for a "look-see" at your program for solving
their money problems. You send them back your multi-level program
brochure which describes how they can duplicate what you're doing
and make a bundle of money for themselves, and the cost of supplies
for them to get started. At the same time, you send out another
one-page advertising circular that offers business success reports.
Just as another for instance, let's say that 30% of the people
receiving your MLM Brochure enroll and send for a start-up kit or
supplies. You've expanded your MLM distributorship and made money,
right? And now, let's suppose that of all the people who have sent
in $2 to find out what your program is all about, a total of 40%
spend $5 with you for one of your business success reports - $36,000
gross income for initial expenses of $600 - then, let's say your MLM
brochures cost you $100 per thousand, for total expenses thus far of
$2,400 - plus another $600 for your business success r eports
circulars - with another $11,250 as your commission from these
reports, for a total gross income thus far of $47,250 - then, 3rd
class postage and envelope costs of $2,550... Subtract your expenses
from your gross income of $47,250 and you should end up taking
$41,700 to your bank, catching up on all your bills, or spending on
a long overdue vacation to Acapulco or Hawaii...
That's it! That's how easy and simple it is and it actually works!
Once you've covered your entire state in this manner, simply start
renting mailing lists of people listed as Opportunity Seekers, and
shotgun your basic one-page, $2 offer to all of them. By following
these instructions and working according to this plan, you should
easily take in more than a million dollars within the next twelve
months.
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